If you have a 'sign up' box on your website and it does nothing more than capture contact details for your infrequent newsletter or mailshot, you are missing an opportunity.
If a visitor to your website takes the time to enter their name and email address, you have the opportunity to engage them, gauge their interest and guide them through your sales funnel to come out the other side as a customer.
However, this takes some preparation and time. It is pretty difficult to personally begin the communication process with everyone that fills in your sign up box.
So I am interested to know what you do.
Do you simply add the contact's details to your mailing list or do you deliberately engage each new signer upper with a view to converting them into a new client?
Please share your experiences.
ABOUT THE TOPIC
I am introducing this topic as it relates to the area of automated marketing. Automated marketing is quickly becoming a must have component in a company's business development arsenal.
Kind regards
John
PS Before I hear shouts of SPAM, it is only spam when it is poorly planned and executed. That is, when emails after emails are being sent to a poor unsuspecting person until they unsubscribe. Automated marketing that adds value each time is a different beast altogether. It requires a marketing strcuture and a marketing plan.