http://www.nextchapter.ieNextChapter.ie Marketing Blog.Copyright NextChapter.ie. All rights reserved.When first putting your website together, it can be frustrating and incredibly time consuming to come up with content that succinctly and clearly tells the reader how you can help them. Recently I was asked by a client to help them with their websitehttp://nextchapter.ie/Blog/index.aspx?id=33http://nextchapter.ie/Blog/index.aspx?id=33Tue, 14 Feb 2012 11:02:00 GMTIn the Business to Business (B2B) market, the number one source of new business comes from within your existing client base. However, in the rush to find the next new client, often the potential revenue and business generation possibilities from exihttp://nextchapter.ie/Blog/index.aspx?id=32http://nextchapter.ie/Blog/index.aspx?id=32Thu, 02 Feb 2012 10:39:00 GMTA little Christmas videohttp://nextchapter.ie/Blog/index.aspx?id=31http://nextchapter.ie/Blog/index.aspx?id=31Fri, 16 Dec 2011 11:51:00 GMTIt is important to focus on your current client base as the first step in the generation of more business in 2012http://nextchapter.ie/Blog/index.aspx?id=30http://nextchapter.ie/Blog/index.aspx?id=30Mon, 21 Nov 2011 15:48:00 GMTThe greatest issue that I am finding in relation to new business development, is what I call, the three winning elements of marketing - Structure, Focus and Action.http://nextchapter.ie/Blog/index.aspx?id=29http://nextchapter.ie/Blog/index.aspx?id=29Tue, 08 Nov 2011 13:10:00 GMTIf you have a 'sign up' box on your website and it does nothing more than capture contact details for your infrequent newsletter or mailshot, you are missing an opportunity.http://nextchapter.ie/Blog/index.aspx?id=28http://nextchapter.ie/Blog/index.aspx?id=28Wed, 02 Nov 2011 18:57:00 GMTMost businesses now have a marketing strategy in place. A marketing strategy can be a major factor in increasing profitability and the overall performance on the sales side of a business. http://nextchapter.ie/Blog/index.aspx?id=27http://nextchapter.ie/Blog/index.aspx?id=27Sun, 23 Oct 2011 12:46:00 GMTYou may already be familiar with marketing plans, but for those who are not, we will first cover the question of; ‘what is a marketing plan?’http://nextchapter.ie/Blog/index.aspx?id=26http://nextchapter.ie/Blog/index.aspx?id=26Mon, 19 Sep 2011 14:51:00 GMTBeen on the radio, the TV or in the newspapers or magazines, don't forget the important step of promoting your media coverage on your website and social media profiles.http://nextchapter.ie/Blog/index.aspx?id=25http://nextchapter.ie/Blog/index.aspx?id=25Thu, 04 Aug 2011 18:31:00 GMTA logo to use on menus, price lists, signage, websites etc. to differentiate those businesses that have passed on the VAT reduction. Please help support this initiative.......http://nextchapter.ie/Blog/index.aspx?id=24http://nextchapter.ie/Blog/index.aspx?id=24Mon, 04 Jul 2011 09:58:00 GMTWith the decrease in VAT rate from 13.5% to 9% there is a genuine opportunity to deliver better value to the customer and to win more business in the process - here are some important points and marketing ideas....http://nextchapter.ie/Blog/index.aspx?id=23http://nextchapter.ie/Blog/index.aspx?id=23Fri, 01 Jul 2011 12:37:00 GMTOn the face of it, deals websites like Citydeals, Groupon and Boardsdeals etc offer businesses a great opportunity to generate more custom through promoting out of this world special offers. However, for those advertising on deals websites the real chttp://nextchapter.ie/Blog/index.aspx?id=22http://nextchapter.ie/Blog/index.aspx?id=22Wed, 22 Jun 2011 18:41:00 GMTHow best can you give yourself the marketing edge over your competition when you have no budget to work with?http://nextchapter.ie/Blog/index.aspx?id=21http://nextchapter.ie/Blog/index.aspx?id=21Thu, 09 Jun 2011 15:40:00 GMTDesigned to remove the time and money spent on drafting and distributing press releases for no return, Next Chapter’s Public Relations service is based on the ‘No Coverage, No Fee’ principle. You only pay for the media coverage that we achieve for yohttp://nextchapter.ie/Blog/index.aspx?id=20http://nextchapter.ie/Blog/index.aspx?id=20Tue, 31 May 2011 19:01:00 GMTThe next time you receive an unsolicited connection request on LinkedIn, instead of immediately dismissing it, try responding with the following mail.http://nextchapter.ie/Blog/index.aspx?id=19http://nextchapter.ie/Blog/index.aspx?id=19Wed, 25 May 2011 14:11:00 GMTThe criteria you use to define your best customers can help you to win more business.http://nextchapter.ie/Blog/index.aspx?id=18http://nextchapter.ie/Blog/index.aspx?id=18Tue, 17 May 2011 15:58:00 GMTAll marketing activities should have a follow up. The follow up can be the difference between winning business and missing an opportunity. Therefore a follow up strategy needs to be an integral part of every marketing campaign.http://nextchapter.ie/Blog/index.aspx?id=17http://nextchapter.ie/Blog/index.aspx?id=17Tue, 01 Feb 2011 21:43:00 GMTOften marketing fails before it begins because the initiatives chosen are too big, broad and most importantly immeasurable. Successful marketing actions are those which are considered, focused and can be measured.http://nextchapter.ie/Blog/index.aspx?id=16http://nextchapter.ie/Blog/index.aspx?id=16Tue, 25 Jan 2011 18:56:00 GMTThis is the final part of a three part blog series on how to maximise your return from your clients, while adding value.http://nextchapter.ie/Blog/index.aspx?id=15http://nextchapter.ie/Blog/index.aspx?id=15Tue, 04 Jan 2011 13:22:00 GMTMerry Christmas from Next Chapter - A little something different! http://nextchapter.ie/Blog/index.aspx?id=14http://nextchapter.ie/Blog/index.aspx?id=14Tue, 21 Dec 2010 13:34:00 GMTThis is part two of a three part blog series on how to maximise your return from your clients, while adding value. http://nextchapter.ie/Blog/index.aspx?id=13http://nextchapter.ie/Blog/index.aspx?id=13Thu, 09 Dec 2010 10:51:00 GMTWith €1,155 raised, this is a big thank you for all your support and donations during the month.http://nextchapter.ie/Blog/index.aspx?id=12http://nextchapter.ie/Blog/index.aspx?id=12Wed, 01 Dec 2010 12:52:00 GMTThis is part one of a three part blog series on how to maximise your return from your clients, while adding value. http://nextchapter.ie/Blog/index.aspx?id=11http://nextchapter.ie/Blog/index.aspx?id=11Tue, 23 Nov 2010 15:19:00 GMTEmpowering Your Non Sales/Marketing Staff to Promote Your Business - In these challenging times business owners need all of their employees to play a role in the marketing of their business. This requires the input, involvement and commitment of everhttp://nextchapter.ie/Blog/index.aspx?id=10http://nextchapter.ie/Blog/index.aspx?id=10Fri, 19 Nov 2010 14:43:00 GMTBuilding relationships is the key to winning more business. While the focus is predominately on developing your client relationships, it is important to consider the role that your suppliers can play in generating you more leads. http://nextchapter.ie/Blog/index.aspx?id=9http://nextchapter.ie/Blog/index.aspx?id=9Tue, 09 Nov 2010 22:02:00 GMTYour LinkedIn database is a powerful source of referrals for you, your clients and your contacts. In developing your database it is worthwhile to consider a quality over quantity growth strategy...http://nextchapter.ie/Blog/index.aspx?id=8http://nextchapter.ie/Blog/index.aspx?id=8Tue, 02 Nov 2010 22:37:00 GMTIf service excellence is a vital part of your business ethos, it is important to embrace it as a core element in your company’s marketing strategy.http://nextchapter.ie/Blog/index.aspx?id=7http://nextchapter.ie/Blog/index.aspx?id=7Tue, 26 Oct 2010 17:35:00 GMTHere are ten steps to asking for testimonials that you can use in your business. The process is designed to make asking for a testimonial easy and effective.http://nextchapter.ie/Blog/index.aspx?id=6http://nextchapter.ie/Blog/index.aspx?id=6Mon, 18 Oct 2010 16:06:00 GMTA testimonial is a powerful marketing tool. When a client says how great you are, it instils confidence in you, your clients and your potential customers. Here are three areas where testimonials can help you to win more business.http://nextchapter.ie/Blog/index.aspx?id=5http://nextchapter.ie/Blog/index.aspx?id=5Tue, 12 Oct 2010 15:41:00 GMTAfter attending a networking event, following up with the contacts you made is vital. However often the follow up e-mail provides no value to the recipient and is quickly deleted or filed. Here are two simple tips that will help you maximise the impahttp://nextchapter.ie/Blog/index.aspx?id=2http://nextchapter.ie/Blog/index.aspx?id=2Thu, 23 Sep 2010 14:43:00 GMT