How best can you give yourself the marketing edge over your competition when you have no budget to work with?
Here are a few questions to consider.
1. Do you know what you do? A simple question often overlooked - What are your core, ancillary and potential offerings? Make a list. They are vital for understanding your business potential.
2. Are you maximising the return from your existing clients?
Think client first, before you consider going to the open market to look for more business.
3. Do you have a single database of your contacts and clients?A database is imperative for the assessment of your contact base and communication with your potential customers.
There are many ways to promote your business, to generate more leads and build your profile at zero cost. It starts with questions like these.
Have you found these questions useful? please share your thoughts.