In the blog post “Bring focus to your marketing for greater success”, one of the tips was in relation to planning your follow ups in advance. All marketing activities should have a follow up. The follow up can be the difference between winning business and missing an opportunity. Therefore a follow up strategy needs to be an integral part of every marketing campaign.
Here are three follow up tips to consider ahead of your next marketing campaign.
1. Momentum
You have sent the flyer, posted the ad, emailed the offer, run the seminar. What’s next?
You have to build on the initial surge. It is important to reinforce the message. Don’t let the impact of the activity fade. Have follow up actions built into the activity that focus on maintaining the momentum.
2. Return on investment
You have spent time, money and energy to send the mail shot, design the brochure or execute the seminar. What’s next?
It is important to maximise the return on your investment. Ensure that you sweat the last drop from your campaign by planning follow up actions in advance. Build these actions into your campaign as integral and vital components to succeed.
3. Measurement
The impact of marketing is often seen as intangible. However this intangibility can be reduced with pre planned follow up actions. They offer an excellent opportunity to measure the effectiveness of a marketing activity. Prepare in advance your follow up calls to gauge awareness and measure interest in your promotion, offering or message.
Follow up strategies for marketing campaigns are vital to improve your chance to win more business. Ahead of planning a marketing activity always consider how you will follow it up. Remember, It could be the difference between winning business and missing an opportunity!
What follow up strategies have worked for you? Please share.